We began by analyzing various potential markets, eventually focusing on five European regions: Scandinavia (Sweden, Norway, Finland), Germany, and the UK. After conducting 20 interviews in 4 weeks, we ruled out Scandinavia and included South Africa due to a growing IT sector. After an additional month of research, we excluded the UK and South Africa, finding that these markets preferred local talent.
We shifted focus to Germany, where outsourcing is common. We positioned CodeCoByte as a partner to European outsourcing companies, and within 2 months, we conducted 21 more interviews. These interviews confirmed demand for specialized IT outsourcing and led to new partnerships with 10 interested companies.