Goal
Assess data leakage issues in the GCC region, confirm the problem across industries, and secure initial contracts.
Solution
Over 4 weeks, we conducted 20 interviews with key decision-makers in government institutions and medical companies to confirm data leakage issues. To ensure full coverage, we added IT directors to our decision-maker list. Our outreach efforts expanded over 3 months, reaching 400+ target clients and engaging 108 decision-makers (a 25% engagement rate). This process generated 12 qualified opportunities, with a total potential deal budget of $500,000.
Software for tracking data leaks based on electronic and printed documents
108
Decision-makers engaged
$500k
Potential budget for deals
12
Qualified leads secured
Goal
Identify new market opportunities in the GCC region and secure initial contracts.
Solution
Over 4 weeks, we conducted 20 interviews with key decision-makers in shopping centers. The interviews revealed that top-tier shopping centers had no major issues, but medium-sized centers struggled with tenant attraction. Based on these insights, we adapted the product for the GCC market, shifting from sensor-based analytics to video analytics due to local infrastructure limitations. In 8 weeks, we reached out to over 100 shopping centers, held 20+ meetings, and secured the first contract within 6 months. Total budget for qualified leads is $450,000.
Visitor traffic and tenant sales analysis solution for shopping centers
1
Request for proposal (RFP) received
1
Contract secured within 6 months
3
Deals
in negotiation
in negotiation
Goal
Expand into new international markets beyond existing clients in Azerbaijan and the Netherlands, and secure new contracts.
Solution
We began by analyzing various potential markets, eventually focusing on five European regions: Scandinavia (Sweden, Norway, Finland), Germany, and the UK. After conducting 20 interviews in 4 weeks, we ruled out Scandinavia and included South Africa due to a growing IT sector. After an additional month of research, we excluded the UK and South Africa, finding that these markets preferred local talent.
We shifted focus to Germany, where outsourcing is common. We positioned CodeCoByte as a partner to European outsourcing companies, and within 2 months, we conducted 21 more interviews. These interviews confirmed demand for specialized IT outsourcing and led to new partnerships with 10 interested companies.
We shifted focus to Germany, where outsourcing is common. We positioned CodeCoByte as a partner to European outsourcing companies, and within 2 months, we conducted 21 more interviews. These interviews confirmed demand for specialized IT outsourcing and led to new partnerships with 10 interested companies.
IT outsourcing and outstaffing services
1
Senior systems analyst placed on a project
10
Partnerships initiated
3
NDAs signed
Goal
Secure prompt payment for pilot projects and confirm product demand in the UAE.
Solution
We started by investigating inventory issues faced by companies in the region. In just 2 weeks, we interviewed 21 stakeholders to identify their challenges. We discovered that retail stores were not a good fit for automation due to manual pallet handling. However, logistics companies (3PL providers) reported significant losses due to slow and error-prone inventory management.
Over the next 6 weeks, we contacted over 100 potential clients in the UAE, held 50 meetings, and found 15 highly interested prospects. Within 3 months, we secured our first paid test project. By the 5-month mark, we had signed contracts with 3 companies and were in discussions with 10 more. Total budget for qualified leads is $200,000.
Over the next 6 weeks, we contacted over 100 potential clients in the UAE, held 50 meetings, and found 15 highly interested prospects. Within 3 months, we secured our first paid test project. By the 5-month mark, we had signed contracts with 3 companies and were in discussions with 10 more. Total budget for qualified leads is $200,000.
Inventory automation for 3PL and retail warehouses
3
Contracts signed in 5 months
50
Meetings held
1
Paid test project started in 3 months
Goal
Investigate why traditional cashback programs in GCC countries were failing to increase customer engagement despite higher budgets from banks.
Solution
Within 2 weeks, we conducted interviews with heads of card departments and loyalty systems at 10 banks. The problem was confirmed: cashback had become a standard offering, but it was no longer attracting customers. Banks expressed a need for more customized offers, such as partnerships with airlines for earning miles. We targeted 47 banks for sales efforts, held meetings with 27 of them, and pre-qualified 10 leads. However, we discovered that while demand was present, price expectations in the GCC market were lower than anticipated.
Cashback solution for banks, sponsored by FMCG producers
10
Pre-qualified leads
10
Banks interviewed
27
Sales meetings held
Goal
Explore potential markets in the UAE, Saudi Arabia, and Egypt to identify promising segments and secure pilot projects.
Solution
Over 2 months, we conducted 15 interviews with key decision-makers across sectors like oil and gas, banking, and logistics. In the UAE, we found that most companies were already using robust solutions, such as Microsoft Teams, leaving little need for additional communication tools. However, in Saudi Arabia, there was a demand for on-premises communication platforms to comply with local data protection laws. We reached out to over 1,450 contacts across 392 companies, leading to 28 product presentations and 5 demo meetings. We moved one pilot project with Saudi Electricity to the contract negotiation stage.
A communication platform designed to enhance internal communications and improve workflow efficiency in large organizations
1
Pilot project in contract negotiation
28
Product presentations conducted
5
Demo meetings held
Goal
Assess product-market fit for the GCC region and confirm demand for the platform.
Solution
We conducted 24 interviews with dealers and resellers in the GCC. Nine interviewees were already using similar platforms, while six expressed dissatisfaction with current options due to outdated user experiences and lack of prestige. After completing the research, we moved to the next stage — attracting Early Adopters. We offered dealers the ability to list up to 10 vehicles and start receiving free leads from day one, in exchange for feedback on lead quality via WhatsApp. We recruited 3 sellers from Saudi Arabia and are currently focused on attracting sellers from the UAE.
An automotive platform for buying and selling cars
2
Early Adopters recruited from the UAE
6
Respondents dissatisfied with current platforms
3
Early Adopters recruited from Saudi Arabia
